Traffic Data
On the LeadsDSP SaaS platform, you can purchase platform-shared traffic and also connect to private traffic to enrich the traffic matrix, thereby enhancing competitiveness in advertising budget management.
The private traffic accessed within the SaaS account belongs to the SaaS user. You have control over your data and can export traffic data when needed. Additionally, the platform is equipped with a traffic quality verification mechanism to identify and filter out fraudulent traffic, retaining only valid traffic data.
Where can the data be exported to? Within LeadsDSP, you can specify a storage service address, such as AWS S3 or Alibaba Cloud OSS, and the system will periodically generate data files and push them to the designated storage service.
User Data
The LeadsDSP platform includes a DMP system, which can receive user behavior from first-party BI systems and third-party MMP systems or In-App events, and process, merge, analyze, and create tags for user data. These tags are referred to as Audience (user data). For example, for a user acquisition advertising campaign, you can choose to target users who have installed the app, were active in the past 15 days, but have not been active in the last 3 days.
This user data is queried for the latest events and updated according to the specified time frequency. For instance, devices that have already been acquired will be removed from this dataset to avoid ineffective targeting.
Similar to traffic data, the DMP user event data accessed within the SaaS account belongs to the SaaS user. You have control over your data and can also export this data when needed. Simply open the Export option on the Audience interface, and the system will push the latest results to the storage service after each data update.
Both types of data, traffic and events accessed by you, can be exported to a designated storage service for further analysis and use.
