The platform features distributed and high-performance precision matching engine, leveraging AI-enhanced user audience targeting and continuous learning bidding and budget control modules to maximize the value of each impression.
The Advantages of LeadsDSP
Multiple AD Formats
Supports Banner, Native, and Video formats, compatible with multiple protocols such as RTB, MARID, VAST, TAG, Playable, etc.
Broad device compatibility
Adapts to various platforms such as mobile devices, PC desktops, smart TVs, and more.
Precise Targeting and Delivery
Allows targeting based on any system, country/region, time period, interests, audience segments, IP, and provides control over exposure frequency.
Intelligent Bidding Algorithm
Optimizes bidding based on various revenue models like CPA, CPC, CPM, maximizing the value of each ad impression.
AI-Enhanced Strategies
Platform’s AI engine iterates continuously, monitors the latest trends in traffic and user behavior, conducts self-organized A/B tests and reinforcement learning to discover optimal strategies.
Built-in DMP
Integrates the first-party and the third-party user and device data, assigns audience labels based on user behavior, using to help the various promotional modes like user acquisition and user retention.
Anti-Fraud Ecosystem
Detects abnormal requests, and integrates with 3th parties anti-fraud services to block invalid traffic and ensure brand safety.
RTA Integration
Connects with e-commerce RTA(Real Time Audience) systems for real-time targeting, enabling precise delivery of dynamic product creatives.
Global Deployment
Utilizes a distributed architecture to connect with traffic sources worldwide, enabling local high-speed bidding.